‘Branding is more than your Logo’

I have had many women ask me lately to define what a brand is. It is often perceived to be your business name and logo but in fact it is much more than that. A brand identity encompasses many aspects of which I will cover what a few in this article.
What is a brand? (Wikipedia)
A [...]

Telstra Women’s Business Awards

Thanks to Belinda Pritchard, I was able to attend the National Telstra Women’s Business Awards at Crown Casino in Melbourne this week. It was an amazing evening and very inspiring. I bumped into Di Williams, who was the 2005 winner and founder of Fernwood Health Clubs. (Pic below). I also caught up with Shelley Taylor-Smith [...]

Copywriting that Sells!

It has been proven that higher quality writing delivers better results in the business world.  If you’re writing content for a website that sells a product or service; better writing will trigger more buyers every time.  If you’re writing a brochure, better writing will deliver more potential customers to your door than average writing ability.  [...]